Growth, More Profits and Blue Flying Skies Ahead for Turkish AirlinesMuch More Expansion and Marketing Brilliance from Turkish AirlinesEnjoy World Class International Flights with Turkish AirlinesTurkish Airlines Expands Routes on the Heel of Impressive Profits for 2010Turkish Airlines – Vital News and Events
While recent years have been good, Turkish Airlines has had its share of difficulties. The airline reported a gross annual revenue that was more than 4 billion dollars US in 2010 alone. Yet throughout the 70s and 80s the company was plagued with multiple issues that affected their reputation negatively, which included constant flight delays and bad customer service.
Indeed, from approximately 1974 to 1983, there were seven accidents as well as other various types of serious events. But Turkish Airlines turned their fortunes around in the late 80s, as the government took a stand to influence their future. Indeed, the turn of the century has seen a steady rise on all fronts for Turkish Airlines, and it seems there are only blue flying skies, ahead.
It can’t be denied that Turkish Airlines does not see the value in utilizing marketing and brand recognition programs. As a matter of fact, they know how to wisely select the brands and the markets that will be affected. For example, a choice has been American basketball and along with their contract with NBA star Kobe Bryant. In February 2011, Kobe Bryant did a humorous commercial for Turkish Airlines. Recently, the airlines added Caroline Wozniacki to their list. She will lend a hand by promoting the airlines’ Business Class service to the European fans of tennis.
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Yet one more US flight gateway was added in June, 2010 for Turkish Airlines. This is the most recent expansion which brings the number of gateways that start in the US to three, which also includes nonstop travel from Washington DC to Instanbul, Turkey. Dulles Intl Airport will have 4 flights originating from it. The airliner that was chosen will be the Airbus A330. The move indicates that Turkish Airlines continues to give Americans the chance to see the beauty of Turkey. Surely, it can be said that Istanbul has a combination of both old world and modern history. Also, a fourth US gateway is planned for March, 2011, originating from Los Angeles California to Istanbul’s Ataturk Airport.
The airline is also consolidating the rewards programs together into a single account for both Mile & Smiles family members and Elite Plus members. This offers a higher level of convenience to members, who will now be able to access the miles they’ve earned in the same account.
This isn’t just for individual members, but their family members will also have any miles generated applied to them, too. The miles can be earned from purchases made from the Miles & Smiles credit card and flights with partnered Star Alliance member airlines. Within the first decade of the millennium has seen Turkish Airlines experience a lot of growth and success. The company has done all of the correct marketing ploys with the right high profile celebrities. They are aggressively going into new markets and running with them huge global campaigns of brand recognition. But they are also experiencing positive results due to their actions. They have gotten plenty of industry awards as a result of their wonderful service and promotional efforts. We think that this is a unique example of how the management and the government can produce good results.
Since the Turkish Airlines has had years of steady profits, they are in a wonderful position to do what all businesses should do. The airlines have been proving how smart they are in marketing by globally branding their business in a smart manner. We have the opinion that this company moves fast and is ready to take over the very competitive market of aviation and flight travel globally. Not only has the company entered into plenty of sports celebrity contracts that will span over many years, but they have also been getting more planes and making more improvements.
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Turkish Airlines have reaped the benefits of diversifying their strong marketing efforts.
However, this is a standard business practice for most businesses. But still many businesses don’t seem to grasp the concept of reinvesting in their own growth, as Turkish Airlines so obviously have. Not only has it made the airline stronger, but it’s allowed passengers to reap those benefits too.
Turkish Airlines operates flights to both US coasts, allowing passengers to take advantage of their services no matter which side of the country they are on. Thus, passengers can easily access a wide range on destinations with a wide range of travel options available. Los Angeles and Washington DC are two of the largest international hubs in the US and the airline runs multiple flights every week to and from these destinations.Turkish Airlines has a long history that was marked by many difficulties in the earlier years. This is not an unusual situation for an airline, though, because there are many challenges that need to be resolved. This company has undergone many changes, from the bottom up. The result is a strong and adaptable company that has learned from past mistakes. This has been a very small peek into what seems to be eventful and exciting times at Turkish Airlines.